When a past client of mine reached out last year, we knew we had a delicious task ahead. The mission: to re-engage on an out-of-home campaign for Papa Johns Prairies, managed by Perfect Delivery Canada, covering Alberta and Manitoba. With Swank Collective leading the creative charge and True Media handling the media buying, we were ready to serve something tasty.
Read MoreAfter five years of working with Blue Sky Hemp Ventures, a leading wholesale hemp producer, I was introduced to one of Blue Sky’s hemp ingredient customers. Hilltop Farms aimed to launch a retail hemp food line, with a vision of evolving it into a comprehensive hemp lifestyle brand that would include innovative hemp-based foods, textiles, homewares, and more. As a card carrying hemp super fan, we jumped at the opportunity to bring the hemp story direct to consumers.
Read MoreThis project aimed to address the challenges faced by startups and scale-up ventures, as well as investors seeking a trustworthy partner to assess new ventures and provide comprehensive due diligence for informed investment decisions - all with an ever-so-subtle aviation theme weaved into the creative execution, language, and messaging.
Read MoreWe love exploring diverse and dynamic industries, and our latest project took us deep into the world of decorative architectural glass. Goldray Glass, a global leader in this field, is truly fascinating with its remarkable engineering achievements.
Read MoreFor the past three years, I have served as a fractional marketing director at Impact. During this time, our team has successfully executed a wide range of projects, including brand and web development, digital marketing, advertising, event marketing, and fleet branding, and more.
Read MoreClavis Studio is a company operating in the interior design sector, offering a unique combination of a cloud-based design studio, shoppable furniture brands, and tools for designing and managing interior design projects. The company has partnered with award-winning entrepreneurs who are determined to revolutionize the interior design industry with innovative technology. The company already had an MVP in place, but they were looking to enhance their platform's functionality and improve their brand experience.
Read MoreAJM Environmental has been providing environmental consulting services to various sectors across Western Canada since 2012. They built custom software to assist clients in measuring and monitoring environmental impacts, improving operational efficiencies, and meeting regulatory standards. Although they had a skilled team of developers building the software, they approached us to develop a sister brand for the technology tools and create a marketing plan to position themselves as a technology company rather than a consultancy.
Read MoreWe love helping local businesses punch above their weight. Especially as an independent cannabis retailer competing against a tide of national retailers with substantial budgets. To thrive in this competitive arena, we recognized that we needed to be strategic, agile, and highlight what Moderna does best - provide exceptional customer service.
Read MoreWe had the delightful opportunity to help develop the brand and website for Drift + Sonder; a home, lifestyle and refillery shop based online and in the mountains. The shop sells a range of meticulously curated items for the curious and conscious, flourishing in Fernie and poised to expand its reach online.
Read MoreWhen we first had the opportunity to work with an ambitious entrepreneur with a vision to elevate jerky from the truckstop favorite for the quintessential balls scratching cowboy, to something fit for a busy, health-conscious, and conscientious female consumer - we jumped at the chance.
Read MoreAdrienne Furrie boasts an impressive career as a professional makeup artist with more than two decades of experience in beauty, fashion, image styling, and business. Currently, Adrienne is in the midst of a business transition and is poised to take her business to the next level. However, her aging WordPress site, packed with too much good stuff, was holding her back. Adrienne sells classes and beauty services and has ambitions to grow her own line of sustainable, locally and ethically sourced makeup and brushes.
Read MoreBlue Sky Hemp Ventures possesses a compelling proposition, and hemp is an incredibly influential plant. Despite this, their branding and messaging failed to accurately represent the company's vision of delivering “A Better World, Fuelled By Hemp”. What initially began as a revamp of their sales messaging and marketing collateral quickly evolved into a long-term collaboration lasting four years and counting.
Read MoreBolivia Kids is a Canadian registered charity that works in partnership with Bolivian children and their families to tackle the root causes of inequality, and collectively nurture each child's capacity to overcome barriers and realize their potential.
Read MoreEvolve Retreat Co. is an Alberta based health and wellness tour operator offering workshops and multi-day retreats with a focus on evidence-based wellness coaching, personalized fitness, nutrition and adventure. I have worked with Evolve since launch as a marketing consultant responsible for business and brand planning, website, social media strategy, email campaigns, video production, media and launch.
Read MoreThe Agency Inc is a Calgary based Tech PR agency. I worked as a consultant for them to devise and manage the refresh of their brand, their website, agency collateral and new business strategy. I continue to collaborate with The Agency as their Marketing specialist on a number of clients and we have an excellent working relationship and a complementary skill set.
Read MoreAs account director on the project, we brought together Papa John's Pizza with KidSport Alberta to create a win-win for kids and pizza lovers alike. The company donates 30% of all pizza sales as well as 10% off every sale directly to a local chapter of KidSport.
Read MoreDuring my time at Flipp Advertising, one of my core clients was the SE Calgary Community of Walden. By focusing on the growing list of amenities, modern architectural styles, natural environment and thriving community, we developed a campaign to showcase the Walden Lifestyle. The campaign focused on building advocates within the community through social media, events and referrals and was promoted through a multi-channel campaign that included outdoor, radio, events, digital advertising, and direct mail.
Read MoreI was brought on board to establish the framework, procedures, and materials for a UK-based startup social commerce platform, which was currently in its public beta stage and undergoing a second round of financing. My duties included formulating the brand identity and devising preliminary acquisition strategies to attract beta users and expand the audience ahead of the launch.
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