Ali

In my career, I have been accused of ‘over-servicing’ my clients. So I thought I’d make a career of it.

I’ve worked in big agencies and small, for small businesses and international firms - as a ‘suit’, a planner, a strategist, content creator, media buyer, and project manager. I’ve worn many hats and I’ve earned a few stripes. But most of all, I’ve learned where I can add real value to a business - big picture strategy, cutting-edge tactics and one point of contact to work on your behalf.

Unlike hiring an agency, I work as an extension of your team. I can work with the agency you’ve already hired, manage your own in-house creative team, or bring in a specialist team from my growing network of ‘Able’ talent to deliver on any set of objectives.

Marketing Director on demand. CMO for hire. Project manager. Creative visionary. Planner. Do-er. Cat-wrangler. Lunch buddy. Consultant & confidante.

I'm a UBC Bachelor of Commerce graduate, with specialization in Marketing and International business. I launched my career in London, UK and have now worked in the creative industry for over 15 years. My clients range from Credit Cards to Scotch Whiskey in disciplines from advertising, to branding, market research, sales promotion and digital marketing. Since relocating to my native Calgary, I've worked in agencies and as a consultant for a number of Canadian businesses and as a virtual CMO for a British tech startup. Some of my clients:

I’d describe myself as a ‘full-stack’ marketer. I’ve done it all and I continue to learn more everyday. I’m able to see big picture and to build a strategy based on the right marketing mix for your business, not based on a limited skill set. And what I can’t do myself, I call on my able team.

& Able

On a personal note.

I’m a mom of two munchkins, wife of perhaps-the-best-husband-around, powder-chaser (skiing), car-camper, mobile phone photographer, lover of all foods, dad-joke teller (learnt from the best), dog aunty (my sis has 9!), and podcast crusher.