Abilities
Consider me an extension of your team (or yourself). If you don’t have a dedicated marketing person, but you need marketing to happen - I’m your person. With over 15 years of working in agencies and as a consultant, I have a breadth of experience across a range of disciplines. And for what I can’t do myself, I have a network of brilliant specialist that I call upon. Below is an overview of they type of work I do and the services I provide.
Market Research
Campaign Strategy
Brand Storytelling
Customer and Investor presentations
Brand Workshops
Marketing Toolkits
Digital Marketing: SEO & SEM*
Traditional Advertising & Media Buying
Partnerships & Sponsorships
Content Strategy & Social Media
PR & Events*
Branding*
Website Design*
Marketing Collateral*
Packaging*
Video and photography*
*via my talent network
Services
Enablement
For some - enablement is all you need. A confidant to share your goals, your vision and your pain points. Someone to advise on priorities: where to spend your limited resources - what will make the most impact… fast - and where you need to enlist the help of a pro. You need some practical tips, fresh ideas and actionable tactics that you can implement yourself. Perhaps you also need a cheerleader or a taskmaster to keep you on track. I can help.
Enabling services includes:
Meeting - Download Session
360 Review & 6 Month Action Plan with Personalized Recommendations and Tip Sheets.
+ Monthly calls to measure, assess and advise on your progress.
Divide & Conquer
You need all of the above - advice, a strategy, priorities, a toolkit and a checklist. But you’re also ready to enlist the help of a team of capable pros for some specific initiatives. Leave it with me. I’ll plan, brief, budget, execute, measure and evaluate.
Divide & Conquer services include:
Meeting and Download Session
360 Review & 6 Month Action Plan: Personalized Recommendations and Tip Sheets
Menu of Options and Budget Against Identified Priorities and Key Initiatives
Execution on a Project by Project Basis
Key Metrics Dashboard
Execute
You know what you need. Or maybe you need help knowing exactly what you need. But you do know that you need marketing. I work best, when I am working as a partner. For maximum effectiveness and minimum input I’ll ask you to download your business and your brain. We’ll clearly identify business goals, your brand voice, and your vision. Give me a budget and a timeframe and then let be an extension of your team. This service is typically based on a retainer delivering on a range of projects and ongoing initiatives.
The Executioner services include:
All of the above +
Ongoing project management
Weekly status updates
Ad hoc requests and marketing support