Adrienne Furrie boasts an impressive career as a professional makeup artist with more than two decades of experience in beauty, fashion, image styling, and business. Currently, Adrienne is in the midst of a business transition and is poised to take her business to the next level. However, her aging WordPress site, packed with too much good stuff, was holding her back. Adrienne sells classes and beauty services and has ambitions to grow her own line of sustainable, locally and ethically sourced makeup and brushes.

As a dedicated mother and solopreneur, Adrienne required technology that could work harder for her, helping to increase the sales of her classes, services, and makeup - while simultaneously relieving some of the administrative burden. Working in collaboration with Swank, we overhauled her website by rebuilding it on Shopify, creating a streamlined, effective, and user-friendly platform that lays the perfect foundation (pun intended) for growth. Additionally, we assisted Adrienne with her digital marketing efforts and implemented a program of social media-enabled commerce, referral marketing, events, and partnerships.

Alison has been a miracle worker for me and my business. She spent time really getting to know me, my offerings and the market I serve and has helped me craft an online web presence that connects and converts. Alison goes above and beyond my expectations in her dedication to helping my business grow, I know she really cares, and her results show it. I would recommend Alison for strategic marketing support in a heart beat, she's fantastic!
Adrienne Furrie. Owner of Adrienne Furrie Image

Deliverables:

Campaign Strategy
Website Copy, Direction and Oversight
Digital Marketing - Social Media Advertising
In-Store Collateral
Packaging Design

Team:

Web Design: Swank Collective
Digital Marketing: Wulver Digital