Blue Sky Hemp Ventures

Blue Sky Hemp Ventures possesses a compelling proposition, and hemp is an incredibly influential plant. Despite this, their branding and messaging failed to accurately represent the company's vision of delivering “A Better World, Fuelled By Hemp”. What initially began as a revamp of their sales messaging and marketing collateral quickly evolved into a long-term collaboration lasting four years and counting. In partnership with my colleagues at Swank Collective, we began by producing brand identity, an interactive website, trade collateral, improved customer and investor presentations, content strategy, a social media campaign, and corporate video. These initial efforts have now transitioned into ongoing marketing support.

Today, I work as Blue Sky’s fractional CMO; working closely with their internal sales team to provide marketing direction and execute strategies that drive their food and CBD business initiatives. Having built a strong relationship with Blue Sky and understanding their goals, we have created a consistent brand identity. In addition, we have established Blue Sky as a leading wholesale hemp entity.

Deliverables

  • Marketing Strategy

  • Website Direction, Project Management and Copy

  • Brand Refresh - briefing, oversight, positioning and messaging

  • Trade Booth and Trade Collateral: Production Management

  • Corporate Video: Direction, Scripts, Post Production Oversight

  • Digital Marketing (SEO): Social Media, Digital Marketing (oversight) , Monthly Newsletter, Blog Writing, Website Content Updates

  • Photography: Direction and Oversight

  • Media Planning

Team

Awards/Recognition

  • Runner Up in Graphic Design - Creative Quarterly

Team

 
Alison Mair