Walden By Genstar
During my time at Flipp Advertising, one of my core clients was the SE Calgary Community of Walden. By focusing on the growing list of amenities, modern architectural styles, natural environment and thriving community, we developed a campaign to showcase the Walden Lifestyle. The campaign focused on building advocates within the community through social media, events and referrals and was promoted through a multi-channel campaign that included outdoor, radio, events, digital advertising, and direct mail.
Deliverables:
Traditional and Digital Media Planning + Buying
Video / Photography Production - script writing and direction, and management of post-production
Direct Mailer - Seasonal Mini-Mag - production, copy, oversight.
Social Media Strategy
Live Events
Team:
Creative: Flipp Advertising
Video: Two Words Production
Photography: Sue Moodie Photography