Well this was fun!

Pre-pandemic we had the delightful opportunity to help develop the brand and website for Drift + Sonder; a home, lifestyle and refillery shop based online and in the mountains - Fernie BC to be exact. The shop sells a range of meticulously curated items for the curious and conscious and is thriving in Fernie and ready to take on the world online.

Together with my partners at Swank Collective, we developed the logo, brand elements, and brand personality to deliver a whimsical yet functional Shopify site along with branded collateral for the shop including signage, business cards, bags and packaging.

My role in the project included brand strategy, brand positioning, project management and all website copy. We are very proud of this brand and this business and can’t wait to see it prosper!