Since 2012, AJM Environmental has been providing environmental consulting services to clients in a variety of sectors across Western Canada. They were often building custom software to help their clients better measure and monitor environmental impacts, improve operational efficiencies and meet regulatory standards - so kind of them! In doing so, they identified the need for better, fit-for-purpose, tech-enabled tools that could be easily deployed to other environmental professionals - at scale.

While AJM already has a clever team of developers building the software, they came to us to help build a “sister brand” for the technology tools. They also needed a marketing plan to act like a technology company rather than a consultancy. With these marching orders, I collaborated with Swank Collective to devise Bio-Logic.io and a range of sub-brands for each tech tool within the Bio-Logic stable. We built out a set of brand guidelines and a new website that would nod to the parent company - AJM Environmental (for street cred in the environmental compliance world) while standing on its own as a fully-fledged SAAS-based offering - ready for global deployment. Similar to many of our valued clients, we are maintaining a consistent approach as we continue to market the brand. Currently, we are implementing a digital strategy and preparing for a formal media launch for the platform.

Deliverables

Marketing Strategy
Brand Identity - Key Messaging, Tone of voice, brand personality
Web Design
Social Media Templates

Team