Marketing Strategist, Partner and Confidant.

 
Ali & Able Home Page.png

Marketing Agnostic, Company of One.

Part strategist, part therapist, creative thinker, doer, project manager and friendly advisor - my aim is to help start ups and growing ventures launch their ideas, build their brands, and scale their business. I’m proudly a marketing agnostic, company of one - with a network of the best and brightest specialists at my finger tips. This means one point of contact for you (me! not a junior I hired last week) and a business partner able to deliver based on your business objectives. If your business needs a kickstart, or fresh-start - I’m Ali & Able.



.

Yellow_Pink.jpg
 

Services & Abilities

 
 
Blue_Yellow.png

Advisory Services

We meet, you share. I’ll provide personal recommendations, tools & tips to get you where you want to go. Perfect for the bootstrapping entrepreneur who wants to do it all themselves - but needs fresh ideas, a process, some tried and tested tools & tactics, a cheerleader & a task-master.

Consulting | Workshops | Worksheets | Toolkits | Resources | Whip Cracking | High Fives

LBlue_Orange.png

Marketing Services

I’m proudly a marketing agnostic - a full stack marketer - and a single point of contact. I’m a big picture strategist with an arsenal of cutting edge tactics up my sleeve. And where I lack specialism, I enlist my able network. I’ll advise on what’s best for your business and quarter-back the team to deliver it.

Research | Strategy | Digital Marketing | Content Marketing | Partnerships | Advertising | Events

Pink_Blue.png

Creative Services

You need a brand. You need a website. You need a business card. You need a BIG idea. You need it all by Friday. Let me manage the process. I don’t design myself - but I am a creative thinker with rolodex of the best and brightest designers, developers, photographers, videographers, and more at my fingertips.

Branding | Marketing Collateral | Packaging | Web Design & UX | Trade Show Design

"Alison is a rare mix of a marketer with creative flare and technical expertise. Most importantly she has a desire to innovate and a capacity to learn new skills. That's a modern worker delivering modern marketing."

— Polly Barnfield OBE, Founder of Maybe* Solutions

Pink_Orange.png

Featured Work

FEATURED WORK
Papa Johns Prairies – A Better Pizza Campaign 
Papa Johns Prairies – A Better Pizza Campaign 

When a past client of mine reached out last year, we knew we had a delicious task ahead. The mission: to re-engage on an out-of-home campaign for Papa Johns Prairies, managed by Perfect Delivery Canada, covering Alberta and Manitoba. With Swank Collective leading the creative charge and True Media handling the media buying, we were ready to serve something tasty.

Growing Plant And People
Growing Plant And People

After five years of working with Blue Sky Hemp Ventures, a leading wholesale hemp producer, I was introduced to one of Blue Sky’s hemp ingredient customers. Hilltop Farms aimed to launch a retail hemp food line, with a vision of evolving it into a comprehensive hemp lifestyle brand that would include innovative hemp-based foods, textiles, homewares, and more. As a card carrying hemp super fan, we jumped at the opportunity to bring the hemp story direct to consumers.

Gain Momentum with Tailwind Ventures
Gain Momentum with Tailwind Ventures

This project aimed to address the challenges faced by startups and scale-up ventures, as well as investors seeking a trustworthy partner to assess new ventures and provide comprehensive due diligence for informed investment decisions - all with an ever-so-subtle aviation theme weaved into the creative execution, language, and messaging.

Goldray Glass Web Experience
Goldray Glass Web Experience

We love exploring diverse and dynamic industries, and our latest project took us deep into the world of decorative architectural glass. Goldray Glass, a global leader in this field, is truly fascinating with its remarkable engineering achievements.

Impact Energy Services
Impact Energy Services

For the past three years, I have served as a fractional marketing director at Impact. During this time, our team has successfully executed a wide range of projects, including brand and web development, digital marketing, advertising, event marketing, and fleet branding, and more.

Clavis
Clavis

Clavis Studio is a company operating in the interior design sector, offering a unique combination of a cloud-based design studio, shoppable furniture brands, and tools for designing and managing interior design projects. The company has partnered with award-winning entrepreneurs who are determined to revolutionize the interior design industry with innovative technology. The company already had an MVP in place, but they were looking to enhance their platform's functionality and improve their brand experience.

AJM
AJM

AJM Environmental has been providing environmental consulting services to various sectors across Western Canada since 2012. They built custom software to assist clients in measuring and monitoring environmental impacts, improving operational efficiencies, and meeting regulatory standards. Although they had a skilled team of developers building the software, they approached us to develop a sister brand for the technology tools and create a marketing plan to position themselves as a technology company rather than a consultancy.

Moderna Cannabis Society
Moderna Cannabis Society

We love helping local businesses punch above their weight. Especially as an independent cannabis retailer competing against a tide of national retailers with substantial budgets. To thrive in this competitive arena, we recognized that we needed to be strategic, agile, and highlight what Moderna does best - provide exceptional customer service.

Drift + Sonder
Drift + Sonder

We had the delightful opportunity to help develop the brand and website for Drift + Sonder; a home, lifestyle and refillery shop based online and in the mountains. The shop sells a range of meticulously curated items for the curious and conscious, flourishing in Fernie and poised to expand its reach online.

Uptown Jerky Co.
Uptown Jerky Co.

When we first had the opportunity to work with an ambitious entrepreneur with a vision to elevate jerky from the truckstop favorite for the quintessential balls scratching cowboy, to something fit for a busy, health-conscious, and conscientious female consumer - we jumped at the chance.

 

Let’s Do Coffee.

What’s the best part of my job? Meeting new people and learning about the work they do. I’m curious by nature, and I have been known to interrogate people. I also love coffee, and I always have room for more. If you’re interested in a caffeine fuelled interrogation, reach out.